While not necessarily Marketing, and maybe I will recategorize things as this blog grows, I recently took a course on Linked in Learning called the 45 Minute business plan. It was super useful to begin understanding how to run my Game Dev company as an actual business, rather than just a hobby. Something someone once told me is that no one plans to fail, they fail to plan. And even with a plan, a game dev company is not a safe bet by any means. The market is over-saturated and highly volatile, despite being as large as it is. These are true. I also recently learned the median number of games sold is 1000. So, to make 10,000 from a game (assuming you get 10 AFTER cuts are taken) you have to be in the top 50% of games. Not great odds, but not impossible either. The chances of your first few games being disappointments are near 100%. I have to accept that, and so should you. Now I will post a picture of me eating a sock if the first (paid) game I ever release does SUPER well. (I’m talking 10,000 + copies sold) so. Let’s see how this goes. I’ll update in future updates and perhaps recategorize so that business has it’s own section and planning, and marketing have their own.